lasswells model of communicat Essay Example

lasswells model of communicat Essay An Evaluation of the 2004 Philippine Election Campaign Using Lasswell;s Model of Communication Comparing the recent Philippine election with the past ones, one would notice the great dependence on media during the campaign of the candidates in the recent race. It seems that most candidates really knew the extent of media;s influence in the outcome of the elections.Moreover, the results of the election further indicate how much media plays a part in our decisions for our country.Harold Lasswell;s communication model can be used to evaluate this recent event and see why some candidates prevailed and others did not. Thefirst stage of Lasswell;s model, ;Who;, seeks to explain who is in control.It would be reasonable to argue that those who were ;in control; in the campaign period were those who won seats in the government.In relation to George Gerbner;s model, those who were ;in control; were those who had access to the media.During the campaign period, TV audiences were bombarded with p olitical advertisements, of which candidates spent millions for, especially during prime time.Because of this expensive way of campaigning, we can conclude that riches played a great part in the recent elections.Money was one way of gaining access to the media in order to reach people of different sectors. Their frequent appearances have helped them gain recognition.Gloria Macapagal-Arroyo reportedly spent P333 million while Fernando Poe Jr. used up 92.1 million.Noli de Castro was said to have spent P89.6 million while his main vice presidential rival, Loren Legarda spent P64.9 million. Another VP candidate, Herminio Aquino declared in his statement of expenditures and contributions a total of P6.58 million, way below compared to that of the other two other candidates; expense.Among the senatorial bets, Manuel ;Mar; Roxas, the candidate with the most vote

The Ultimate Gift Essay Essay Example

The Ultimate Gift Essay Essay Example The Ultimate Gift Essay Paper The Ultimate Gift Essay Paper Geting a gift is one of the many and fantastic worlds of life. Gift may be obtained from many beginnings and is given for assorted grounds hence its value is something that is treasured. However. beyond the touchable nature of gift are the significantly indispensable experiences and lessons that an person is able to deduce from it. Hence. gift affects the life of the receiver as it elicits different feelings and consequences to unmeasurable deductions. The complexness of today’s modern universe. nevertheless. manifests that gift is more apprehended by its virtue or how it is able to leave of import life messages. This is because it is merely through an effectual and traveling manifestation of life worlds and lessons that people are able to hold on the true significance or principle behind gift-giving. Gifts come in many ways. More valued than the material gifts are those that are given chiefly with an purpose to alter the life and values of the receiver. A concrete word picture of such status is the gift which was merely obtained by its receiver after he experienced a ambitious journey. The said travel is required in order for the individual to finally acquire his ultimate gift. En path to his finish. the adult male is in chase and able to happen himself therefore later offered a portion of him to others. In making so. the gifts which he obtained are the really same gifts that he offered and benefited the other receivers. Jim Stovall’s ( 2007 ) book titled â€Å"The Ultimate Gift† exemplified such status of gift-giving wherein the receiver had his personal realisation of the beauty of life. This acknowledgment of the value of gift itself and its worthwhile effects to one’s life made the chief receiver to adhere to a demand to portion the gifts he received intentionally to besides impact the lives of other people. The Ultimate Gift. an Overview Stovall’s symbolical and inspirational novel presented the character of a spoilt immature adult male named Jason Stevens who. neer in his life. experient life’s challenges until the decease of his great uncle – the affluent patriarch Howard â€Å"Red† Stevens ( Stovall ) . Jason is every bit avaricious as the remainder of the Stevens kin therefore the reading of the last will and testament of the asleep patriarch was intentionally done by lawyer-friend Theodore Hamilton in a manner that Jason will be left responsible to carry through the earnest hope of Red to work and seek for the ultimate gift. The fact that there is nil particular about Jason. being the great nephew of Red. made the latter choice him from among the full Stevens household and entrust him with a one billion dollar trust fund. However. Jason’s luck is hard-earned because before eventually acquiring his one million millions. he is required to carry through a status incorporating around 12 undertakings or duties which he needs to detect for himself and finally do for others. As Jason started his journey. he accidentally discovered the worlds and lessons of life by necessarily sing the many gifts of life until he was eventually faced with the ultimate gift which tells of the relationship between wealth and felicity ( Stovall 19 ) . Red’s designed program for Jason has proven its worth as the life and destiny of a antecedently irresponsible adult male. who anticipated that he will easy collects and spends his one million millions of heritage. was changed by a year-long challenge. As the singled-out and â€Å"the last trace of hope in the Stevens household. † ( Stovall 22 ) Jason was perceived by Red as the 1 who can light and turn something into a bally chase for the true significance of the gifts of life ( Stovall 22 ) . The patriarch’s attempts were non lost as Jason in the terminal. was reformed and shared the several gifts of life which he discovered and experienced. Last. Jason finally realized that the ultimate gift is the gift of love and felicity which merely the Creator can supply and which can merely be achieved when shared with others. Life Realities. Lessons and Gifts Stovall’s â€Å"The Ultimate Gift† is a concrete manifestation that jobs in life can be grounds or evidences for people to joy. In fact. life crisis can be taken as an chance or may really be a gift merely in camouflage. This is what the narrative of Jason has manifested. The disputing worlds enabled Jason to larn his lessons in life and finally acquire his ultimate gift – a gift which is intangible and that even a one billion dollar worth of trust fund can non embrace. The determination of helper Red to put aside a particular gift for Jason. which the latter can merely accomplish upon completion of a challenge. was worthwhile. This is because Jason was non merely faced with the worlds of life but learned life lessons as good and eventually got the ultimate gift. Due to the patriarch’s wisdom and love. he did non do Jason an instant billionaire and alternatively brought out the best in him being the lone staying leftover of hope for the Stevens kin ( Nuzzo ) . With Hamilton’s supervising. Red’s ultimate gift was handed over to Jason who subsequently learned of the inside informations of his great uncle’s program through a series of pre-recorded messages. The videotapes informed Jason of the challenge which he needs to make or carry through. In making so. Jason is faced with a sequence of trials which finally unleashed him on a hero-like mythic travel in hunt or chase of his ultimate gift. During the journey. Jason encountered jobs which challenged his beliefs. The obstructions. nevertheless. enabled Jason to turn and maturate piece at the same clip discovered the true significance and important of a well-lived being in this universe. The readers may happen the recorded messages and directives as excessively engineered. Fortunately for Red. the program had its intent while for Jason. it served as a worthwhile tool for his personal waking up and eventual realisation of the sugariness of accomplishing the ultimate gift. A critical analysis of the Stovall book explains the ground behind how the populace is swept off in the personal journey of Jason. This is because the readers. like Jason. are directed towards the chase and accomplishment of life’s ultimate gifts. The book. through Jason’s journey. is like a manifestation of life worlds. challenges. lessons where in the terminal lies or offers an resistless gift. In fact. the Stovall novel did non present major surprises or some enigmas. This is because simple worlds are normally the most brooding and at all times deserving retrieving ( Nuzzo ) . The narrative unconsciously presented the being of God and His gifts because it established the rule that life is the ultimate gift from the Creator. However. Stovall wrote the book in such a manner that it did non attest any signifier of religious philosophy or tenet. This is because the book’s worlds. lessons and gifts are general in nature. Additionally. the nucleus values and messages of life are relevant to individuals of any religious association and even to those with no spiritual association ( Nuzzo ) . One manifestation of the lesson learned by Jason is how he spent his $ 1. 500 net incomes. Not merely did Jason was able to work for his money but he besides discovered the gift of sharing it sagely with people who are in demand ( Stovall 44-46 ) . This portion showed how Jason got the ultimate gift which represented a moral motive every bit good as a important mode to relay nucleus values. rules and memorable life events which are decidedly needed by people. Decision The realisation of life lessons. which allowed Jason Stevens to value and use the many gifts that he acquired from his year-long challenge. has proven to be the ultimate gift that the asleep Red Stevens has reserved for his great nephew. In fact. it is non merely Jason who can profit from the ultimate gift which was presented by Stovall in a traveling novel. The 12 gifts and the ultimate gift which is the gift of felicity are contemplations of human lives. The book has merely manifested the gifts in a manner that it allows the reader to contemplate on the significance and application of each gift. As for Jason. he was fortunate that he accomplished the challenge and grasped the ultimate gift that wealth is undistinguished compared with the felicity of sharing good workss with other people. Plants Cited Nuzzo. Michele. â€Å"Life Lessons – A Book Review of The Ultimate Gift. † 2008.Ezine Articles.11 September 2008 lt ; hypertext transfer protocol: //ezinearticles. com/ ? Life-Lessons- A-Book-Review-of-The-Ultimate-Gift A ; id=1265081 gt ; . Stovall. Jim.The Ultimate Gift.Colorado Spring. Colorado: David C. Cook Distribution. 2007.

New Christian Right in US Politics Essay Example | Topics and Well Written Essays - 4250 words

New Christian Right in US Politics - Essay Example 29, 2011). Despite the fact that these campaigners looked like their republican as well as autonomous corresponding persons in quite a lot of respects, the representatives with Christian Right ties were not mainly successful and were unsuccessful to form an operational coalition with the majority republicans on the mission. The centre of the crisis was the continuance by the communal traditionalists of a ‘foreigner’ point of view that toughened their pedant point of reference to civic dealings (Culver & Dorhauer, p. 43, 2007). The Christian Right has attained considerable representation within American communal life. Even though this sort of demonstration may have presented significant representative advantages, the force to protect public agency was acceptable as the way towards putting a stop. The objective of the Christian Right, stating generally, has been to alter American public strategy in the way of what are known as family or conventional standards. Despite the fact that researchers have collected many statistics on the communal as well as electoral foundation of the faction, they have given very small amount of facts with reference to its impact on civic strategy (Ishay, p. 59, 2008). The fundamental issue is whether Christian Right leaders have made an unbeaten shift from ‘foreigner’ to ‘insider politics’, or if they stay traditionalists who have yet to change completely to the traditions of politics. The coalition between right-wing religious conviction and traditionalist politics had an extensive derivation in American political life, and the alliance would grow so long as it carried on to provide the concerns of both accomplices. Subsequent to a series of strategy failures throughout the presidency of its former enthusiast, the movement appeared to fall apart during the 1988 drive for the Republican presidential selection (Meyers, p. 193, 2006). As a number of the original tycoons who had driven the movement stepped out of political activities, quite a lot of researchers were fast to mark obituaries with reference to this latest fatality of America's determinedly incremental political structure. At base, the conversion of the Christian Right portrayed by supporters of the next generation concerned the progress grip on pluralism. In the pluralist assumption of American politics, the utter variety of clusters functional within the political structure mainly prevents fundamental alteration. In the pluralist point of view, the structure progresses by small strides, motivated mainly by stress from groups that can create a centre of attention for adequate supporters by logrolling as well as vote trading to make short-lived common coalitions. Faced with this cruel truth, movements that come into politics, in search for radical change have to reconcile instead for additional modification by implementing the standards of alliance formation as well as conciliation (Butler, p. 193, 2006). For that to take place, non-transferable requirements have to be substituted by negotiating as well as by taking trade-offs into consideration. The substitute is marginalization along with the political wilderness. NEW CHRISTIAN RIGHT At its core, the Christian Right was the interest group of ethical re-establishment that recognized settled as a ‘give in’

Cultural Diversity Essay Example | Topics and Well Written Essays - 750 words - 1

Cultural Diversity - Essay Example The choice of this article is based on the interest in the more or less resilient Hispanic culture as represented even in the culturally dynamic developed countries. Hispanic culture remains stiff in terms of retention of traditional values and is represented in many countries of the world. Hispanic culture is in totality a reflection of Spain, Latin America and most countries in the Central America let alone being represented in large numbers in the US, European countries, some parts of Spain colonies in Africa and in Far East (Luna, 2003, p331). The article covers an emerging Hispanic folk healing as a nursing care approach where bilingual nurses integrate a cultural health care practice, curanderismo (meaning Hispanic folk healing), into modern nursing care, a move that has seen better health outcomes being realized in the US for the minority Hispanic group. Article Summary Luna’s article (2003) is an outsider’s eye on the Hispanic folk healing as a meaningful approa ch to health care in today’s times among the minority Hispanic groups living in the US. It introduces curanderismo as a renowned survival tactic in health care in history as old as 15th century. In the article, Luna (2003, p329) justifies cultural health interventions by linking them to the survival of humankind through medieval ages before modern biomedical models came to be. Today, the success of curanderismo in nursing is no longer thought of as magical as most people used to believe but an approach that has proven curative values (Luna, 2003, p333). The article primarily focuses on, other than just plain justification, real benefits of especially the use of curanderismo among other culturally and/or traditionally inclined medical care approaches. First is the regional benefit for the user. Using locally available plants and herbs, curanderismo is only traditional knowledge required for one to heal. With such a mechanism language between the caregiver or the nurse and the patient is no longer a barrier. Second benefit in line is the little economic input required. The nurse-curanderas (Hispanic folk healers or nurses) use plants and herbs, in a similar way the Asians do, and therefore capital resources required are basically cheap and locally available – and thus low-cost services. Compared to today’s escalating costs in modern physicians and health care delivery systems, a blending with the low-cost curanderismo reduces health care costs for the American minority groups with Hispanic origin. Therefore, in a way, curanderismo is a socio-economically friendly approach in this context, especially in US where the health insurance system has failed. The nurse-curanderas, in addition, have learned to use two languages – American English and Hispanic. Luna (2003) refers to these nurses and bilingual nurse-curanderas, who in their capacity as nurses are particularly effective in giving necessary care even to aboriginal Hispanics who may be completely locked to Hispanic language and culture. While some groups somehow distrust modern health services, curanderismo and the likes provide additional alternatives (Luna, 2003, p330). Interpreting Luna’s Article into real life practice In modern world, health care, like most other industries, faces difficult controversial issue of diversity of cultures (Sagar, 2011, p13). Due to globalization, modern health facilities are flocked with patients of different cultural

Communication Essay Example for Free

Communication Essay I. Mass Media Effect on Children’s and Teens’ Body Image Outline Mass media outlets of all forms effect adolescent girls’ and young women’s body image negatively. Be it via magazine, television, movies, advertisement, or other sources, girls and young women are bombarded with mass media constantly that contain hidden messages about the â€Å"ideal† woman, and messages on ways to attain the attributes required to be socially accepted by these unspoken standards. Common attitudes acquired by children and teens from the media of what is acceptable physically, related eating disorders, media literacy’s effect on whether an individual will be easily influenced or not by subliminal mass media messages on body image will be discussed accordingly. A. Mass Media Effects on Children’s Attitudes towards overweight individuals and/or obesity 1. According to Bissell K. and Hays, H. (2011), in the article, â€Å"Understanding Anti-Fat Bias in Children: The Role of Media and Appearance Anxiety in Third to Sixth Graders’ Implicit and Explicit Attitudes Toward Obesity† children develop attitudes about acceptable body weight from media such as television. Children view television close to 6 hours a day according to Bissell and Hays (2011). The subliminal content on acceptable body fat and physical appearance abounds. Bissell and Hays state that, â€Å"Given this amount of exposure, it seems likely children are exposed to television and images that reinforce notions about the importance of thinness and attractiveness (p. 116-7)†. Bissell and Hays also say â€Å". . . The media’s influence on the body image of children that the media perpetuate beliefs about the importance of thinness and that a negative stigma associated with being overweight i s then possibly formed (p. 117).† 2. The Social Learning Theory closely relates to the attitudes of other children towards individuals, and can be applied to this point. B. Mass media effects on eating disorders 1. In the article, â€Å"Influence of Mass Media on Body Image and Eating Disorder Attitudes and Behaviors in Females: A Review of Effects and Processes†, by Lopez, et al. (2010), direct effects of magazine and television on adolescent girls and young women. According to Lopez et al, â€Å"Undeniably, a substantial portion of media content consumed by children and adolescents is replete with unhealthy messages about the beauty ideal, body size, food, weight control, and the gender roles of women and girls, as well as use of alcohol, tobacco, and other substances for managing one’s emotions and self-presentation (pg. 388).† Lopez et al goes on to discuss the way that the mass media effects adolescents without their realizing it; â€Å"People are often unaware—and mass media work hard to keep it that way—of the extent to which, and just exactly how mass media play an important role in promoting consumerism, body objectification, and internalization o f the current beauty ideal (Lopez et al., 2010). 2. According to Rieves, S. (2011) â€Å"Models weigh 23% less than the average woman, while a generation ago the gap was 8%†. This ideal sets an impractical role model for young girls. Rieves (2011) also points out the startling fact that, â€Å"At the start of puberty, 81% of 10-year-olds are afraid of being fat† (p. 123). Rieves also alludes to the evidence of studies, and said â€Å"Researchers consistently ï ¬ nd a strong relationship between media exposure and the epidemiology of eating disorders at the aggregate population level† (p. 123). 3. Social Comparison Theory relates to eating disorder development and mass media influence. According to Rieves (2011), â€Å"Moreover, celebrity images contribute to unrealistic weight through social comparison (p. 124).† C. Mass Media effects regarding Media Literacy 1. In the article, â€Å"Idealism: Factors Affecting the Body Image of College Students† by Pitura A., college students participated in a study to determine the degree mass media effected body image and which media sources were more influential. Pitura says that media literacy is a crucial quality in whether or not an individual’s body image will be negatively affected by media exposure. According to Pitura (2010), â€Å"In order to become media literate one must be able to sort through the information given by the media and determine fact from fiction (p. 63). 2. According to Meng, J. and Bissell, K., (2009) â€Å"As young girls look to television and movie stars such as Miley Cyrus (Hannah Montana) or Ashley Tisdale (High School Musical), they see the glamorized images, to a large degree, of very thin girls (p. 7).† What viewers can distinguish between what is real and what is glamorized relates to each viewers le vel of media literacy. If a viewer has a low media literacy, the images that viewer regards as realistic and acceptable outweigh the views of viewers who hold a more realistic outlook when consuming media such as the television shows mentioned. D. Mass Media Effects Factors Contributing to Body Image 1. Several factors contribute to mass media effects on an individual. The degree of consumption of media, the media form, and peer pressure all play a role in the internalization of body image; often these ideals are excessively thin due to media images. 2. A study of girls ages 9 through 12, by Clark and Tiggerman (2006), concluded that media does in facts effects one’s body image and self-worth from adolescents and earlier; â€Å"There is no doubt, however, that the mass media are powerful transmitters of societal ideals for children, just as for adults (Clark and Tiggerman).†

Luis Gutierrez :: essays research papers

Luis Gutierrez The Fourth District of Chicago is rather new to the Chicago land made up largely of Hispanics and Latinos. This District like many others face major problems of crime, health care and education. Democratic representative Luis V. Gutierrez represents the answer to these and other problems. Who is Luis Gutierrez? Is this man making a difference? What are his issues? Is Luis doing his job? What is his impact on the system? These are question that need answering. These problems need solving is Luis Gutierrez really the answer? Gutierrez was born December 10 1954, in Chicago Illinois. He received a Bachelors degree from Northeastern Illinois University, in 1975. His professional experience is as follows: teacher in Puerto Rico from, 1977 to 1978; social worker for Chicago's Department of children and family Services, from 1979 to 1983; An advisor to Chicago mayor Harold Washington, from 1984 to 1987; Chicago city Alderman from 1986 to 1992; President of the Pro. Tem, from 1989 to 1992. Luis V. Gutierrez was elected to represent Illinois district four in 1992. The congressional committees he serves on include Banking and Financial Services; General Overnight and Investigations; Housing and Community opportunity; Veteran Affairs and Hospital and Health Care. Mr. Gutierrez's addresses in Washington and in Chicago are: 408 Longworth House office Building, Washington Dc 20515; 3181 North Elston Avenue, Chicago 60618; 1715 west 47th street, Chicago 60609; 3659 Halsted Chicago 60609; and 2132 West 21st street Chicago 60608. Luis Gutierrez start the road to politics by being a strong supporter on our former late mayor Harold Washington. With the backing of Washington, Gutierrez won the race for Alderman in 1986. After the death of Washington, Gutierrez soon supported Richard Daley for mayor and was appointed to chairman of the housing committee. Gutierrez was now able to instate his "New Homes for Chicago plan". This plan called for the city to sell empty spaces of land to housing contractors to construct homes for as little as one dollar. In 1992, Gutierrez ran for representative of the fourth district election, Gutierrez opponent was Juan Soliz. During the campaign Gutierrez focused more on crime, while Soliz focused on many issues such as: trade and health care. Gutierrez soon showed to be the candidate for his people of all ethnic groups. He became known in the area for the following passage, "If you work hard, sweat and toil and play by the rules, you will be rewarded...with clean street, safer and better schools, the opportunity to send your kids to college." He won sixty percent to forty percent and sixty-four percent to thirty-four percent in the primary.

Retailmax

RetailMax: â€Å"Role for Cam Archer and Regan Kessel† Sabrina Brown Professor Lahargoue Grand Canyon University: LDR-610 March 13, 2013 RetailMax: â€Å"Role for Cam Archer and Regan Kessel† What is RetailMax? RetailMax, Inc. is a young Boston- based company that provides merchandise, optimization software, and assistance with tasks such as; preseason planning inventory management, product pricing, and forecasting customer demands to major retailers. RetailMax was founded in 1984 as a consulting company and transitioned to a software company in 1998.Like many other software companies, RetailMax was forced to downsize in areas that were not directly involved with making or selling software, however since hiring Todd Elman as the new CEO, the company bounced back and were able to hire more than 100 employees to work (2006). Who is Cam Archer? Cam Archer started working at RetailMax within a business development capacity where she managed strategic alliances and partnersh ips after just graduating with her MBA from a leading business school.In the position Cam was in, she has a very good reputation from both internally and by her customers that she is very smart, diligent, and valuable individual (2006). However, after years of being in a sales position Cam decided to start exploring other options at RetailMax where he can stay with the company but change to another position with less or no traveling required. Who is Regan Kessel? Regan is the Vice President of Product Management and Marketing (PMM) for RetailMax, Inc. , Regan has 20 years of experience working in the industry.Regan founded his own retail supply chain software company, which was sold to IBM in 1996. Since then has developed product and marketing strategies for numerous supply chain companies, and recently worked with a Dallas-Based company commuting to Texas from home base to Boston. Todd approached Regan to come aboard with RetailMax and he did accept the offer. Who has the greatest potential power and why? Between Vince Mangini, the Vice President of Professional Services (PS) and Regan Kessel, the Vice President of Product Management and Marketing (PMM), Regan Kessel has the greater potential power.Why? Because if one sit back and take a hard look at what each has to offer Cam, Vince only has to offer more money verses Regan, he has much more to offer Cam. Vince not only offers a good salary, but room for growth if Cam ever decides to move up the ladder. Vince offers less or no traveling which what Cam was originally looking for and her purpose of wanting to find another position. Also, Cam is able to report to Vince directly other than having to report to an individual over her first, then to Vince.In comparing who portrays what type of power, Cam portrays Personal and Expert power which comes from her experiences, skills, and or knowledge. Cam not only gained experience in particular areas, but she became known as leader material in certain areas because o f how effective she was when making sells. Therefore, over time she began to portray having expert power in which can be utilized to get others to help meet certain goals as well. Regan portrays to have Referent Power.Regan does not come off as a person that you can trust, but being that he took the time off to research a fair salary for Cam not only based on her education but her experience as well seems as if he is an individual one can certainly trust and know you are going to be treated fairly. Vince portrays Formal and Coercive Power. Vince knew Cam wanted to obtain a position in which does not require little are no traveling. However, he insisted on making her an offer by using dollar figures. Vince also made smart comments to Cam such as; â€Å"If you try to sit on two chairs at one time, you are going to end up on the floor†.This comment does not allow Cam to make the right decision based on what she feels is best for her; this comment is saying look you know you cann ot do both jobs at one time so you need to hurry up and decide what you want to do for Vince benefit. Did stereotypical gender roles influence either party to proceed in a certain manner? Explain how they did or did not act stereotypically. No, gender roles did not influence either party to proceed in certain manners; it was about who can get Cam and how much she is willing to make to be a part of their organization.Regan wanted Cam because of her success rate in what she did, and knowing that he knew she was looking for a new position and was highly recommend by the CEO he was willing to give her a chance in a new position. Vince wanted Cam because of her success rate as well; however he was willing to offer Cam more money but less stability in which she will still be traveling, and not able to report to him directly, and with no room for growth. What social factors (such as reputation, the prior relationship between the parties, and their mutual ties to others in the organization, including the CEO) affected each person's power?The social factors that affected Regan was when he found out his other colleague Mangini knew that he was going to hire Cam, but then he decided to offer her another position with a higher salary. I know this is business, but that was a little dirty to do. Cam has been with the company for a longtime, therefore she has more of an advantage than others when applying for other positions. This is how she was able to get an offer from Regan being that he knew the CEO and he asked Regan to give him a chance even in this new position. In reading both articles, assumptions were not really made from each side.Basically, what was discussed between them all was pertaining to business choices. Cam had to decide in which direction she wanted to go while Reagan, Mangini, and Todd wait for a finalized decision. Archer should be interested in the Marketing position because it will enable her for room for success, it will give her more time having a social life, and less travel. This position will strengthen her power once she gets the title. With the title will come respect; Kessel should definitely hire Archer being that Archer has reported not only to be a success factor for the company, but her reputation all together speaks by itself.Kessel will do great things if Archer comes on board. If Kessel hires Archer the proven work that Archer has done in the past, individuals will definitely sit back and watch how will do things as a team together. What positive effect might hiring an external applicant instead have on Kessel's power? If Kessel hires someone externally this should not do anything as far as power is concern. It just shows that things happen and we all need to move on. Therefore, if Kessel really want Archer to work for him, he should offer him the highest he can offer him for that position and offer to pay commission. This will even out at the end eventually.Archer should accept the Marking Position being that th is is something that was always planned when it comes to less or no traveling. Archer need to sit down and just take a really look at things. Money is not everything especially y when you are making a good salary already. After considering all of the above, evaluate who used social power most effectively and why. Out of all the individuals mentioned, Mangini showed the most social power. How? Mangini used not only his position, but his salary as well of what he can offer Cam to bribe Cam to work for him. Mangini even said little remarks to Cam to get Cam to come his way.Cam has to realize being in Marketing is where the heart is, and just because Mangini can offer more money, is what you really want to do with no room for growth, reporting to someone else other that Mangini, and still traveling. My mom use to always say, what look good to you is not always good for you. References McGinn, Kathleen L. , and Dina R. Pradel. â€Å"RetailMax: Role for Regan Kessel. † Harvard Busi ness School Exercise 904-025, May 2006. (Revised from original September 2003 version. ) McGinn. , and Witter. â€Å"RetailMax: Role for Cam Archer†. Harvard Business School (2006).